We bought eggs last week in one of our favorite small grocery stores. McGinnis Sisters is a local chain, and they take care to carry as much local produce, meat and dairy as possible. Their egg selection is amazing, and I think all are from "free range" (that term is not regulated so you really never know if the chickens are roaming free) farms, and I feel okay buying any of the eggs. But, I noticed a photograph on one carton and it drew my attention away from all the other eggs and I bought those eggs. Clever marketing.

Sometimes I read comments from consumers who slam clever marketing as deceitful, as if clever means the marketing is trying to hide some sort of defect in the product. Or perhaps play to stupid people. Sometimes that is true, but sometimes clever marketing is simply clever marketing, just as a cigar is sometimes just a cigar.

p.s. I am never, ever, ever going to use vellum paper again. This time it curled horribly. I'm going to find every piece of vellum in my stash and feed it to the shredder.